One of the world’s most renowned Digital Advertising screen recently relaunched. It is now the largest screen of its kind in Europe, and we’re very inspired by the scale of it. Hopefully, a project of this scale can be executed in Malaysia, with LEDtronics helping to make it a reality.
LEDtronics has recently won the Excellence Leadership Award at the 16th Asian Pacific International Excellence Awards 2017. The Leadership Excellence Award is awarded to the outstanding entrepreneurs who has shown business excellence in their industry. This award recognises leadership qualities, abilities in achieving the company’s vision and empowering staff, and the leader’s acute management skills.
This Award Presentation is organized to encourage and recognize notable industry figures and encourage networking in order to increase competitiveness and subsequently move towards an era of globalization through collaboration. The Asia Pacific Excellence Entrepreneur Alliance and The Entrepreneur Development Association Malaysia featured substantially strong and stable businesses and entrepreneurs in the market this year, and LEDtronics is proud to be featured alongside such distinguished cast.
We are humbled to have won and to be recognized not just by peers and successful entrepreneurs, but a board of luminaries ranging from our Minister of International Trade and Industry II, Y.B Dato’ Seri Ong Ka Chuan, Deputy Minister of Science, Technology and Innovation, Y.B Datuk Wira Dr. Abu Bakar Mohamad Diah, and many more.
This award motivates us to continue our never-ending pursuit of our vision, which is to be a world-class boutique engineering company specializing in Digital Billboards, iconic landmarks and super-premium locations. Our mission has always been the same: To Reinvent Outdoor. We continue to position ourselves as the leading digital display experts in Malaysia. With this momentous win, we hope to continue our drive for excellence and passion for delivering world class services and products to our clients.
‘Living & Dying in Pain, It Doesn’t Have to Happen’ – an awareness campaign
During the month of April, Hospis Malaysia launched Malaysia’s Palliative Care Awareness Month, and had their messages shown on LEDtronic’s Digital Billboards in Damansara Perdana and Jalan Munshi Abdullah. LEDtronics is proud to support and be a part of this campaign.
Initiated by Hospis Malaysia, the National Awareness Campaign themed ‘Living & Dying in Pain, It Doesn’t Have to Happen’ aims to place the importance of improving access to palliative care services on the national agenda so that unnecessary pain and suffering from a life-limiting illness can be significantly reduced and properly managed.
Around the world, 75% of people cannot access the controlled medicines they need to treat moderate to severe pain. This may result in people living and dying in treatable, but uncontrolled pain.
Severe pain is debilitating and affects every aspect of the life of the person experiencing it, as well as the lives of family members and carers. In 2013, the United Nations Special Rapporteur on Torture and other Cruel, Inhuman or Degrading Treatment or punishment, Juan E. Méndez, presented a report to the UN on torture in health care. He identified denial of pain relief as being tantamount to torture.
For someone living with a life-limiting illness, unmanaged pain and other symptoms and unaddressed psychosocial and spiritual concerns add a huge burden to a patient’s quality of life. Palliative care is a medical specialty that offers the skills necessary to support the patient and their family with the aim of improving their quality of life despite a life-limiting illness (cancer, organ failure, AIDS, progressive neurological disorders). Research shows that good assessment and management of physical and emotional symptoms early in the patient’s illness can reduce the burden for both the patient and their families and forms the foundation of quality palliative care.
Original article published 23 September 2016 here:
Digital canvas is a new term for displaying digital art onto multiple displays. It’s used to add ambiance and décor to any retail environment. A digital canvas is sometimes referred to as a “digital art-wall,” “video art-wall,” or “artistic wall.” This is where retailers place an array of displays, positioned creatively, displaying scenes of digital graphics or video clips. This includes motion graphics and still-art images. Some use motion with still images. Many retailers are beginning to be extremely creative with programming content for a digital canvas. Many retail-store designers and architects are incorporating digital canvases into their architectural designs.
Synching multiple monitors makes for unique visual effects. Displays used for video art-walls can be spaced apart to create unique design effects. You can mix and match screen sizes, orientations and/or mount them irregularly to develop a one-of-a-kind, visual art-wall that can become a memorable shopping experience. This is different from the traditional video-wall configuration.
What makes an artistic art-wall unique is the content. Images can be choreographed on multiple displays, or can be a single image on all screens. The content can be still images, motion graphics or a video. Designing the content for an artistic art-wall is an art in itself. But if done correctly, it could be an amazing attraction and a real attention-grabber as well as an enhancement to any retail environment.
Using creative display patterns, interior designers can create focal points with endless possibilities for creative expression, delivering a compelling display of art and information. It can generate a desired emotional reaction or build a brand experience.
Original article here
In Posnania Shopping Center, recently opened in October 2016, SQM Digital Signage installed a stellar ecosystem of multimedia devices and spectacular LED screens, including Europe’s largest elliptical transparent screen. The installation consists of interactive video walls and tablets. The content management system used is Scala, which LEDtronics uses as well to manage our content.
Posnania Center is one of the largest and most modern commercial buildings in East-central Europe. The most unique solution is an elliptical LED screen suspended in the Atrium with surface of almost 100 square meters and a transparency of 90%. It is the largest construction in Europe and the only one of an elliptical shape and clarity that allows student residences near Posnania Center to view the displayed content.
Check out this amazing engineering and creative feat in the video below!
Original article published 29 August 2016 here:
On August 16, 2016, the Westfield World Trade Center opened its doors to become the new, shiny and somewhat controversial retail beacon for Lower Manhattan. Like any American shopping plaza, it offers in-store experiences of popular brands like Apple, H&M and Sephora, but there are many crucial points separating this massive endeavor from your average consumer hub.
Certainly, part of that x-factor stems from the fact that downtown New York was forever changed on September 11, 2001. Another unique feature is the new center’s business model, which will generate revenue by offering category-exclusive partnerships for juggernaut brands including Pepsi Co., JPMorgan Chase & Co. and Ford Motor Company. However, it’s the trailblazing digital display network furnished by ANC (formerly ANC Sports Enterprises) that will turn heads and monopolize the attention of 100 million visitors expected to pass through Westfield’s 365,000 square feet of retail space each year.
Digital Signage Connection caught up with ANC’s Chief Technology Officer Mark Stross and Executive Vice President of Technology Solutions Chris Mascatello to discuss the ins and outs of their multi-year digital signage partnership, which already accounts for unprecedented image capabilities and one of the largest seamless LED canvases in the world.
Original article published 9 November 2016 here:
Regardless of where you may stand on the polarizing results of the 2016 American Presidential race, New York was apparently the place to be on November 8. Donald Trump and his camp watched their path to victory become a reality from the New York Hilton (because his own properties supposedly couldn’t support the crowd size), and the deflated Clinton campaign eventually accepted defeat from the Jacob K. Javits Convention Center a mere two miles away. Thanks to a partnership between CNN, Instagram, CA Technologies, the building’s management and the projection mapping extraordinaire company Obscura Digital, the south façade of The Empire State Building became a 32-story, real-time election tracker.
Original article published 15 February 2016 here:
The out-of-home industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception.
The number of digital screens will increase significantly due to several factors, including changing city government legislations and the significantly lower cost to produce LED screens.
There will be new developments in hyper-targeting. OOH planning systems are integrating with data sources including mobile carrier data, online browsing behavior and shopper purchase records. Marketers will be able utilize OOH to target micro-specific segments on the move. In an election year, presidential campaigns will tap into first-party polling and CRM location data to target constituents in real-time.
Real-Time OOH trading will steadily increase, as more OOH vendors integrate inventory into demand-side-platforms. The format’s ability to target consumers in real-time based on previous location histories has led to automotive, travel and retail advertisers dipping their toes in the water. Expect more marketers to expand their real-time initiatives in 2016 to include OOH.
OOH will become more intelligent as forward-thinking brands take advantage of developments in Internet-connected screens, facial/object recognition and external data feeds. A convergence of art and science will lead to OOH creative that self-optimizes based on how people react. Dynamic content triggered by data feeds already allows advertisers to change creative in real-time based on external conditions including CRM data, weather, sports scores, traffic and social media sentiment.
Be prepared to be blown away by our latest Digital Wallscape in Damansara Perdana. The first of its kind in Malaysia, the illustrious and dynamic play of text and images on three different LED panels would surely grab and hold the attention of its viewers and passersby. Strategically located at the heart of the township, it attracts and mesmerizes with crisp and vibrant colours and engaging content for 19 hours nonstop daily.
Launching on 1 November 2016, this state of the art Digital Wallscape promises to bedazzle professionals, businessmen, creatives, white collars, shoppers and diners collectively in a prominent, high volume traffic area with its impressive 44′ x 29′ size.