Original article published on 9 September 2016 here:
Digital signage has introduced a new way to provide audiences with engaging information. From retail to health care, numerous industries are starting to leverage the many benefits of digital signage.
As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available to them.
Here are the top five ways we’ve seen digital signage enhance the visitor experience:
Wayfinding
Digital signage helps tourists navigate their destination and encourages travelers to explore their surrounding area with interactive information. The wayfinding capabilities make it easy for travelers to learn about attractions in the area and find the most direct route from point A to point B.
Providing Wi-Fi
Providing Wi-Fi increases property value and creates connectivity throughout the destination. Travelers who want to set up free Wi-Fi on their phone will be drawn to the digital signage. Once Wi-Fi is connected, digital signage can send push notifications to users.
Sharing news
Digital signage allows visitors to learn more about their destination and make informed travel decisions by updating users with live information. The interactive self-service solution can provide travelers with up-to-date information on weather, local news and upcoming events.
Promoting local businesses and shops
Digital signage provides an advertising platform for local businesses. By connecting visitors to local shops and restaurants, the self-service solution encourages travelers to explore the area and promotes revenue for local businesses.
Collecting analytics
Collecting analytics is a great way to measure ROI and the effectiveness of content. Digital signage can be used to gather data and learn more about users. The knowledge gained from analytics can be leveraged to tailor content for visitors and increase ROI.