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Original article published on 5 March 2015 here:
The creative employs a unique use of facial recognition technology which allows the interactive billboards to recognise when people actively pay attention to an image of a bruised woman. Those who look at the billboard get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers.
As more people take notice of the image of the women, her bruises slowly heal, demonstrating to passers-by that by actually taking notice they can help confront the signs of domestic violence by not turning a blind eye.
Original article published on 9 September 2016 here:
Digital signage has introduced a new way to provide audiences with engaging information. From retail to health care, numerous industries are starting to leverage the many benefits of digital signage.
As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available to them.
Here are the top five ways we’ve seen digital signage enhance the visitor experience:
In keeping in line with our grand vision of reinventing outdoor, LEDtronics has embarked on a mission to revitalize the Digital Out-of-Home industry with our creative and innovative approach.
We do not just build Digital Billboards – we evaluate and decipher how to unlock the hidden value of each hand-picked location and strive to improve the aesthetics of the surrounding area with our Digital Billboards.
Our first foray into offering digital outdoor media space is at Jalan Munshi Abdullah, which features 4 screens in the middle of the bustling city of Kuala Lumpur. Situated in a bustling business and commercial district, there is a high number of white collar workers, affluent shoppers, as well as tourists in the area. The location is also known for high pedestrian traffic especially during lunch and after working hours.
We’re planning to offer a new ‘Brand Experience’ with our future digital screens by offering customers true ownership of the Digital Billboard. We will demonstrate this with our next screen at Damansara Perdana. After much brainstorming and thought, the team will set out to create an elegant Digital Billboard that will surely elevate any brand’s prestige.
We will update with more information on what we mean by a new ‘Brand Experience’. Please look forward to our many exciting developments to follow!
We are happy to roll-out our new website – with brand-new content and a more responsive interface!
We have also updated our website to better reflect and inform about our changing business models. As more and more people switch to mobile devices as their primary web browsing platform, we also updated the responsiveness to ensure smoother and easier navigation.
Stay tuned for more updates and news!