We were tasked by AIAC to create a digital billboard in front of their headquarters at the majestic Sulaiman building. For the next 2 years, we worked together with AIAC, City Council as well as the Department of National Heritage to create a digital billboard that would not obstruct the view to the heritage building. We negotiated hard for a compromise between all stakeholders and finally completed the project. Facing head-on traffic from Jalan Sultan Hishammuddin and located in an area rich with historical significance, the LED billboard is close to several heritage landmarks. The Kuala Lumpur KTM station and Majestic Hotel are a stone’s throw away, and the exclusive The St. Regis Kuala Lumpur is just down the road. We believe that LED billboard will increase awareness as well as continue to uphold the prestige of the AIAC.