Big Tree Outdoor, a subsidiary of Media Prima Bhd, launched a cutting-edge digital billboard in the prestigious Bangsar area, attracting around 2.1 million motorists monthly. Located near Bangsar Shopping Centre, the 56.58 sq.m. LED display, completed in September 2013, features stunning resolution and clarity to enhance brand visibility. LEDtronics, the official display partner, delivered a unique architectural design with a white acrylic strip that illuminates at night, creating a striking visual effect. The 15’ x 40’ dynamic screen sets a new standard in Malaysia’s outdoor media landscape.