Big Tree Outdoor, a subsidiary of Media Prima Bhd, introduced the CuBIG Digital Series at Bukit Bintang, Kuala Lumpur. LEDtronics served as the official LED display partner for this project.

The 109.8-square-meter digital billboard, completed in June 2013, is a groundbreaking innovation capable of displaying simultaneous video or static advertisements on all sides. It also features multi-screen synchronization, delivering a seamless and dynamic viewing experience.