Original article published 9 November 2016 here:
Regardless of where you may stand on the polarizing results of the 2016 American Presidential race, New York was apparently the place to be on November 8. Donald Trump and his camp watched their path to victory become a reality from the New York Hilton (because his own properties supposedly couldn’t support the crowd size), and the deflated Clinton campaign eventually accepted defeat from the Jacob K. Javits Convention Center a mere two miles away. Thanks to a partnership between CNN, Instagram, CA Technologies, the building’s management and the projection mapping extraordinaire company Obscura Digital, the south façade of The Empire State Building became a 32-story, real-time election tracker.
Original article published on 5 March 2015 here:
The creative employs a unique use of facial recognition technology which allows the interactive billboards to recognise when people actively pay attention to an image of a bruised woman. Those who look at the billboard get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers.
As more people take notice of the image of the women, her bruises slowly heal, demonstrating to passers-by that by actually taking notice they can help confront the signs of domestic violence by not turning a blind eye.
