Tips On How to Design Engaging Outdoor Advertising Signage

21 October 2022 | Published In BLOG

By Jimmy Loo

How to Make Your LED Outdoor Advertising More Eye Catching

Your outdoor advertising is your chance to make a great first impression on potential
customers. If you want to make your outdoor advertising more eye-catching, there are a few things you can do.

Use vivid colours and bold fonts to grab attention.

Keep your message short and sweet. People are more likely to remember a concise message than one that's overly long or complicated.

A well-designed graphic can be worth a thousand words when it comes to getting people's attention.

Finally, don't forget to include your contact information, so people can easily get in touch with you.

Outdoor LED Display Malaysia
Outdoor LED Display Malaysia

Best Colours to Use For LED Outdoor Advertising

There are a few things to consider when choosing the best colours for your outdoor advertising signage.

First, you'll want to take full advantage of your display’s colour capability by using rich, vibrant colours. Stay away from WHITE!

Second, you'll want to consider what the colours mean and how they will be interpreted by your target audience. Certain colours tend to evoke specific emotions or ideas, so choose them carefully to help support products and ideas.

And finally, you'll want to make sure the colours work well together and complement each other. Some of the best colours for outdoor advertising signage are bright and bold primary colours like red, yellow, and blue. These colours are highly visible and can be seen from a distance, making them ideal for grabbing attention.

Use the most effective composition for engaging LED Displays content

Though digital billboards show an ad for approximately 15 seconds, those that are most effective should be consumed in three seconds. Narrow the viewer’s focus and decide what your message will be. Make it concise.

Always keep to this mantra – Simple. Legible. Brief.

The most important principle for creating effective outdoor content is visual prioritization of the message, or hierarchy of communication. Consumers can’t hear and understand four messages at once; they can’t see and understand four messages at once, either.